Privacy Policy


Last Modified: January 2, 2025


Introduction

This Privacy Policy outlines REID REAL LLC ("we", "our", or "the Company") practices with respect to information collected from users who access our website at www.reidreal.com  ("Site"), or otherwise share personal information with us (collectively: "Users").


Grounds for Data Collection

Processing of your personal information (meaning any information which may potentially allow your identification with reasonable means; hereinafter "Personal Information") is necessary for the performance of our contractual obligations toward you, providing you with our services, protecting our legitimate business interests, and complying with legal and regulatory obligations.


When you use the Site, you consent to the collection, storage, use, disclosure, and other uses of your Personal Information as described in this Privacy Policy. We encourage our Users to carefully read the Privacy Policy and use it to make informed decisions.


What Information We Collect

We collect two types of data and information from Users:


  1. Non-Personal Information – Unidentified and non-identifiable information that may be made available or gathered via your use of the Site. This includes aggregated usage information and technical details such as browser type, operating system, language preference, access time, pages viewed, and actions taken on the Site. This information helps us enhance the functionality and performance of our Site.


  1. Personal Information – Individually identifiable information that identifies or can reasonably identify an individual. This includes:
  • Contact Information: Name, email address, phone number, and physical address.
  • Device Information: IP address, geolocation data, and unique device identifiers.
  • Lead Data: Information voluntarily provided by individuals expressing interest in selling their home, including property details


How We Receive Information About You

We receive your Personal Information from various sources:

  • When you voluntarily provide details through our Site or marketing channels.
  • When you engage with our representatives via phone calls, texts, or emails.
  • From third-party lead generation services, real estate listing platforms, and public records.


How We Use the Information We Collect

We do not rent, sell, or share Users' information with third parties except as described in this Privacy Policy. The information collected may be used for:

  • Communication: Responding to inquiries, providing updates, and offering services related to selling a property.
  • Marketing: Sending promotional messages, advertisements, and newsletters based on expressed interest.
  • Business Operations: Improving our services, analyzing trends, and maintaining operational integrity.
  • Legal Compliance: Adhering to applicable laws, regulations, and Do-Not-Call (DNC) requests.


Scrubbing Process for Do-Not-Call and Opt-Out Requests

REID REAL LLC follows a strict professional practice regarding consumer privacy and solicitation compliance:

  • If a lead notifies us that they no longer wish to be contacted, we immediately remove them from our active contact lists.
  • If a lead is found on a Do-Not-Call List, we promptly scrub their information to prevent further communication.
  • We maintain internal suppression lists to ensure compliance with federal and state DNC regulations.


Data Sharing and Third Parties

We may share Personal Information with:

  • Trusted service providers assisting in business operations, such as CRM platforms, email marketing services, and data processors.
  • Legal and regulatory authorities when required to comply with laws or protect against fraudulent activity.
  • Business partners involved in real estate transactions or related services.


Data Retention

We retain Personal Information for as long as necessary to provide our services, comply with legal obligations, and enforce our policies. Retention periods vary based on:

  • The nature of the collected data.
  • Legal and regulatory requirements.
  • The need to maintain historical records for business continuity.


Cookies and Tracking Technologies

We and our partners use cookies and other tracking technologies for analytics and advertising. These include:

  • Session Cookies (temporary and deleted upon closing your browser).
  • Persistent Cookies (remain stored on your device for future access).
  • Third-Party Cookies (set by external services such as Google Analytics for tracking user interactions).


You can disable cookies through your browser settings, though this may affect the Site’s functionality.


User Rights

You have the right to:

  • Request access to and copies of your Personal Information.
  • Request correction or deletion of inaccurate or outdated information.
  • Object to or restrict the processing of your Personal Information.
  • Withdraw consent to marketing communications at any time.

To exercise these rights, contact us at privacy@reidreal.com

.

How We Safeguard Your Information

We implement industry-standard security measures to protect Personal Information against unauthorized access, alteration, or misuse. These include:

  • Secure servers and encrypted data storage.
  • Restricted access controls for authorized personnel only.
  • Regular security assessments and updates.


While we take these precautions, no method of data transmission or storage is 100% secure.


Data Transfers Outside the U.S.

If we transfer data outside the United States, we ensure an adequate level of data protection in compliance with applicable regulations.


Advertising and Marketing Practices

  • We may use third-party advertising networks to deliver relevant ads based on user behavior.
  • Users can opt out of targeted advertising by visiting the Network Advertising Initiative (NAI) opt-out page at http://optout.networkadvertising.org/#!/.


Children’s Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect data from minors. If we discover that a minor has provided Personal Information, we will delete it promptly.


Corporate Transactions

If REID REAL LLC undergoes a merger, acquisition, or asset sale, user information may be transferred as part of the transaction.


Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on our Site with the "Last Modified" date. Continued use of our services after updates signifies acceptance of the changes.


Contact Us

For questions or concerns regarding this Privacy Policy, contact us at:

  • REID REAL LLC
  • Email: privacy@reidreal.com
  • Phone: 505-554-9195
  • Website: www.reidreal.com/contact