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July 10, 2021

For Sale By Owner Marketing Toolkit - 10 Tips for Selling Your House On Your Own

As a Local Listing Agent in Orlando Florida, I hear fellow agents get frustrated when they tell of a friend or family member that decided to sell their home without their help and instead sell "For Sale By Owner." For many Home Owners in Orlando Florida they feel like they can sell it on their own due to the crazy hot sellers market and the truth is... many are doing just that! However, there are three reasons why you SHOULD consider listing with an agent if you are unable to sell on your own and they aren't very complicated. 

1. Safety 
It may seem trivial but Real Estate Agent's go through extensive training and get very personal details from buyers before letting them enter your home. Many times we are working with other agents that are sworn to the same oath that we are as listing agent's and they are not going to work with buyers that may pose a risk to you and your family. 

2. Marketing
Not all Listing agents are created equal and actually market your home properly and that's why many homeowners don't see the value in hiring an agent to sell their home. However, at Realty One Group my team and I blast your property to over 900+ listing websites like zillow.com, redfin.com, Realtor.com, and Trulia.com as premiere listings spending on average $1200 per listing that we take on Google and Facebook Ads. To us, this makes for good business because we are able to get insane amounts of views and offers for your home getting you the most amount of money and bringing dozens of buyer leads our agent's are excited to receive. 

3. Getting the Highest Value
If you are selling your home yourself you need to know the difference between an offer with an escalation clause for full asking cash vs. 10K over asking offer that waives appraisal contingency on conventional financing. One offer is amazing, the other will not close and the agent/buyer didn't know what they were doing. After accepting what you believe to be a great offer, the buyers agent (If experienced) will have an inspection done on the property and do his/her best to get you down as much as possible and protect the best interest of HIS/HER client. The Buyer. They have a legal and ethical obligation to protect and negotiate the best deal for the buyer. You also have to be weary of investors. They specifically search out FSBO's because they feel they can get a better deal and they usually can because the unsuspecting homeowner doesn't know the true value of their home without the help of a qualified professional to analyze the market. Having a skilled negotiator to not only market your home to get the most offers, vet those offers for validity, and then manage the process to negotiate the best deal on your behalf. This includes post closing occupancy, buyer paid homeowners coverage, buyer paid closing costs and much more! While my clients pay me from 1%-7% on every listing I am able to get them 10-15% more on closing day.  

Over the last few months I have gained a strong appreciation for what we in the Real Estate Profession call "FSBO's" as I watch them struggle and I try to help where I can.. The interesting thing is, about 90% of the sellers I talk to end up listing with me or with another agent in about 7 weeks. It's almost like clockwork on week 7 I'll get a call... "Mighty Mike! Come List Our Home Please!" and everybody's day gets a lot better. :)

The good news is, I've prepared a Full FSBO Marketing Toolkit to help you along the way and I look forward to working with you during the ups and downs that this journey WILL bring. Please feel free to reach out if you have any questions and when/if week seven comes and you haven't had success. I'll be waiting by the phone. (407) 214-7422 


The information contained, and the opinions expressed, in this article are not intended to be construed as investment advice. Mighty Mike Reid do not guarantee or warrant the accuracy or completeness of the information or opinions contained herein. Nothing herein should be construed as investment advice. You should always conduct your own research and due diligence and obtain professional advice before making any investment decision. Mighty Mike Reid will not be liable for any loss or damage caused by your reliance on the information or opinions contained herein.

Mighty Mentor

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