The price is too high

When it comes to reasons a home isn’t selling price should always be your first consideration. However, don’t feel too bad because pricing a home too high is a very common mistake even among Real Estate agent’s with an untrained eye. 

Pricing a home for sale is a skill. The goal is to find the best fair market value based on other homes in the market that have recently sold and other homes that are currently listed for sale in your neighborhood. 

Pricing the home properly will have multiple offers within 30 days and you’re sure to get the price you’re looking for as the more offers you receive the more money you will likely get for the property. 

The Solution:

How do you know if your priced too high? Schedule a free one on one consultation with one of our listing specialists. DO NOT hire a buyers agent to list your home. 

In 2019, 40% of sellers reported reducing the asking price of their home at least once, according to the National Association of Realtors (NAR).

Your home doesn’t fit the “Standard” cookie cutter mold.

Most of my luxury clients understand this principle. If your home is priced at 1.2M the amount of people who can both afford and look forward to having a basketball court in their living room is more limited and will likely take more than 30 days. 

The same is true if you have a historic or unique home that has features that a majority of buyers simply aren’t looking for or didn’t imagine themselves owning previously. 

The solution:

Be patient and creative. As a Marketer turned Realtor I love these types of challenges because I get to think outside of the box and find the unique buyer that is interested in such a home. 

Staging is terrible. 

Just like when you buy or sell a car. You want to give it to the next person with that new car shine and it’s unlikely that your 3 day old dishes or dirty laundry is what your potential buyer has imagined for their next big purchase and even though it will be long gone by the time they move in. It can leave a negative impression on them. 

The Solution:

See the home with a fresh set of eyes… Imagine your getting the home ready for your best friend to live in and he/she has severe OCD and you want them to be as comfortable as possible. This little mind game should have your place looking sharp and sold fast! 

Your curb appeal needs help

Many home shoppers will have a large list of homes they are interested in and want to hit the road and get a birds eye view of the neighborhood and surroundings while seeing if they can imagine themselves living in your home. 

The last thing you want people thinking as they walk up the driveway is “Fixer Upper” as that will make them question the price. 

While I don’t think you’re going to lose a deal over a few out of place plants… I do believe it is the number one thing you can do to improve the marketability of your home. Take a few steps to upgrade the landscaping, water the grass, plant a few flowers, and replace anything broken in the front yard. And OBVIOUSLY… Remove any trash…

Your Listing Photo’s Aren’t Professional Quality

Did you know that 44% of buyers are looking online before doing anything else? And 87% of buyers found listing photos very useful, according to NAR. If you think cell phone listing photos are just as good you are dead wrong. professional listing photos ranked as the most valuable website feature among nine in 10 buyers under age 55, according to NAR’s 2020 Generational Trends Report, while another study shows top-notch photos can help your home sell 32% faster.

The Solution:

Hire a professional. A professional listing agent uses a part of the commission you pay them at closing to cover these costs. A professional photographer and drone pilot is essential to get a full view of the property and surrounding neighborhood and getting online shopper excited about coming to see your home versus the others they are considering. 

Your Home has specific issues that need to be addressed

Your showings or lack thereof is the greatest feedback you can get as a homeowner. As a professional listing agent I always ask people at the showings.. “What did you like? And What did you hate?” This feedback prepares us to either make the adjustments to the home or prepare to mitigate them during the negotiation process once we’ve received an offer. 

The Solution:

Be prepared to get feedback you don't want to hear and take note of everything people say at the open houses and either fix the issue to plan for it because chances are you will hear about it again.

Your Getting Bad Advice

All of these issues above could have been avoided if the home owner took the time to interview agents and hired a professional listing agent such as myself. Each day I speak with dozens of home owners that had their home taken off of the market or their listing expired from the market because the home didn’t sell. Sometimes 40 days, sometimes 179 days or more and the home didn’t sell once when I would have sold it many times over and I feel bad for them.